Fact: Since 1997 this gathering has grown from a single meeting in Las Vegas to a global series with editions in Las Vegas, London, Singapore, and Washington, D.C.—reaching thousands of attendees each year.
They lead practitioner-focused programs where the information security community meets to learn, partner, and drive outcomes that matter to buyers and builders across the industry.
SEC Conferences helps professionals clarify positioning and differentiate offers so messages cut through the noise. Narratives are aligned with attendee priorities—offensive research, defensive strategy, cloud, and application security—so they land effectively.
They map milestones—CFP acceptances, sponsorship deadlines, expo planning, and onsite activations—to a channel plan that compounds reach. Onsite interest is converted into scheduled demos and qualified meetings with targeted content and GTM plays.
They craft end-to-end plays that move attendees from casual interest to committed conversations. Activation plans cover pre-show demand gen, onsite engagement, and post-show conversion so each step builds pipeline momentum.
They position teams as credible voices in a discerning technical forum. That means sharpening value propositions, framing problems crisply, and pairing claims with verifiable proof to elevate experts in front of target audiences.
They align offers to every information touchpoint—Briefings, Trainings, and Arsenal demos—so messages resonate when it matters. Targeted lists and paid programs reach the right professionals by role and intent.
"Their goal is simple: turn session buzz into measurable meetings and long-term relationships."
They tailor every tactic for Black Hat editions in Las Vegas, London, Singapore, and Washington, D.C., ensuring presence scales across markets. This approach helps security teams and event teams convert attention into qualified outcomes.
From its 1997 Las Vegas origin, the gathering evolved into a global forum that blends high-impact disclosures, hands-on courses, and community demos.
Founded by Jeff Moss and run by Informa Festivals, the event began in July 1997 in Las Vegas. It now runs in cities worldwide and serves as a benchmark for information security practice.
The Briefings program hosts curated tracks and marquee keynotes that set the agenda. Trainings offer hands-on courses from providers such as NSA, Cisco, and Offensive Security. Arsenal, launched in 2010, showcases open-source tools with live demos and archived collections like ToolsWatch.
Main editions return to Mandalay Bay, ExCeL, and Marina Bay Sands. Past runs and trainings have appeared in Washington, D.C., Barcelona, Riyadh, Amsterdam, and Tokyo.
High-profile incidents—Michael Lynn’s 2005 disclosure and Cisco’s response, ATM jackpotting demos, press-room packet sniffing in 2008, and a Conficker-infected USB in 2009—helped define community norms. These flashpoints continue to shape honest, technical narratives that speak to both hackers and defenders.
They build playbooks that convert booth visits into scheduled, qualified meetings. Exhibitor and sponsor programs are structured to create measurable outcomes rather than one-off interactions.
They design exhibitor plays that choreograph staffing, demo flow, and SDR handoffs to turn traffic into meetings. Sponsor campaigns layer pre-show offers, onsite moments, and post-show nurture to form durable connections.
They coach speakers to align abstracts with the correct tracks and review-board expectations. Experts are prepared with reproducible artifacts—code snippets and visuals—so sessions become lasting assets.
They run analyst and media programs that respect blackout rules while maximizing coverage. Community work supports Arsenal demos, village meetups, and evening gatherings to show up authentically across practitioner lanes.
"They standardize reporting so sponsors and teams can prove impact across buying committees."
SEC Conferences combines local event know-how with global delivery to make every Mandalay Bay appearance count across markets.
They localize playbooks for Black Hat USA at Mandalay Bay and extend them to London, Singapore, and D.C. so investments scale with minimal friction.
One playbook, regionally tuned—staffing, demos, and hospitality adapt to local days and audience expectations.
They attribute impact from briefings-adjacent traffic, training registrations, and booth demos to real opportunity creation.
Field and SDR teams receive tight follow-up SLAs, segmented content, and offer hierarchies that reflect information captured onsite.
| Focus | What They Deliver | Outcome |
|---|---|---|
| Regional Playbooks | Localized staffing, demos, theater scripts | Consistent brand experience across days |
| Attribution | UTMs, offer hierarchies, training sign-ins | Clear ROI for finance and leaders |
| Enablement | 90/60/30-day checkpoints and creative sprints | Teams aligned and ready on opening day |
They translate technical demonstrations and hands-on tools into scalable campaigns that drive revenue.
They partner with organizers and exhibitors to convert packed Black Hat briefings, expo moments, and hallway chats into measurable progress over the days that matter.
They meet the information security community where it operates—rigorous research, practical defense, and real-world adoption of technology that improves resilience.
They respect the culture of hackers and responsible disclosure, placing work alongside credible tools, evidence, and repeatable guidance the audience values.
Ready to align on goals and timelines, they turn deep dives and Arsenal-ready demos into campaigns that scale beyond the show floor.
The Black Hat Security Conference is a leading information security event that brings together researchers, practitioners, vendors, and government professionals. Attendance is recommended for cybersecurity teams, incident responders, product marketers, and event organizers who want hands-on briefings, training, and a deep view of emerging hacking tools and techniques.
The program centers on technical briefings, intensive hands-on trainings, and a vendor-focused exhibition called the Arsenal where tool developers demo new offensive and defensive capabilities. Together, these elements give professionals a full picture of threats, defenses, and product innovation.
Major editions take place in Las Vegas, London, and Singapore, with additional regional activities and partner events worldwide. Each edition adapts to local audiences while maintaining a global standard for technical depth and networking.
Their exhibitor and sponsor strategies focus on pipeline-ready lead generation, booth traffic optimization, and targeted content placement. Pre-event outreach, onsite activation, and post-event nurture turn contacts into qualified opportunities and measurable ROI.
They position experts on the right tracks, craft compelling abstracts, and align sessions with business goals. Services cover messaging, slide review, media coaching, and amplification plans to increase visibility among analysts, press, and prospective customers.
They track metrics that matter—briefing attendance, training conversions, booth leads, demo engagement, and pipeline influence. Quantitative dashboards are paired with qualitative feedback to refine tactics for future editions.
Yes. They secure analyst briefings, arrange press meetings, and coordinate community events to elevate thought leadership. This approach builds credibility, attracts coverage, and grows relationships across the cybersecurity ecosystem.
SEC Conferences combines deep event experience with security domain knowledge and a proven track record of delivering measurable results at major shows. They connect technical stories to buyer journeys and scale campaigns across regions.
Teams should start early—ideally three to six months before the show for content and messaging, and six to nine months for sponsorship planning and complex activations. Early planning secures prime slots and allows time for targeted outreach.
Yes. They design launch roadmaps, product demo strategies, and targeted training campaigns. These services ensure new releases and instructor-led courses reach the right audiences and drive conversions.